FCT Build your Business Series: Building your professional digital presence

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Date: Thursday, Sep 24, 2026 

Time: 2:00 - 3:00 PM ET

Location: National

About this webinar:

A legal professional’s digital presence can shape how prospective clients, colleagues and referral partners understand their practice before the first conversation. From your website biography to LinkedIn and other digital channels, a clear and credible online presence can help communicate who you are, what you do and why clients should feel confident working with you.

In this session, you’ll learn practical ways to build and maintain a professional digital presence that reflects your practice, experience and areas of expertise. Join FCT for this practical overview of how legal professionals can strengthen their online profile, communicate their services clearly, stay visible with clients and referral partners, and keep their digital presence accurate and current over time. 

 

What to expect:

    • How prospective clients find and evaluate legal professionals online

    • Practical tips for building a credible and consistent professional brand

    • How to strengthen your LinkedIn profile and website presence

    • Guidance for communicating your legal services and experience clearly and professionally

    • Ways to stay visible and maintain relationships with clients, colleagues and referral partners

    • Professional considerations when marketing legal services online

    • Simple habits for keeping your digital presence accurate, current and sustainable

    • Live Q&A

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Michael Bates

Marketing Director | FCT

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Ian Fitzner-LeBlanc

VP, Legal Solutions | FCT

Ontario: This program contains 1 hour of Professionalism Content.
British Columbia: Content approved for 1 CPD hour by the Law Society of British Columbia and 1 CPD Credit by the Society of Notaries Public of BC.
Other jurisdictions: Please check with your local governing body to determine qualification for credit.

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