The FCT blog aims to answer your industry questions, examine current market trends and provide key information on the value of our products and services.

The FCT blog does not represent a single author or opinion. Instead, it represents the collective voice and experience of FCT’s dedicated niche experts.


Midsummer Night’s Data | hello, Calgary

Sep 15th, 2015 | By FCT

It’s sundown here at EXPERT/ease HQ. We’re on the south porch, on a perfect high summer evening, a beverage in one hand and a stack of housing data in the other.  Let’s…


Real estate: it’s sociology, folks – Part II

Aug 6th, 2015 | By FCT

Attachment is one powerful emotion: when a 2001 study took a hard look at attachment to home, neighbourhood and city, guess which attachments were strongest? To house and city—and not to neighbourhood….


Real estate: it’s sociology, folks — Part I

Aug 4th, 2015 | By FCT

Real estate is rarely studied as a consumer behaviour; perhaps that’s because culturally real estate is so closely linked to what sociologists call social status signals—how we think we cue others about…


How buyer bias affects the real estate market—Part II

Jun 29th, 2015 | By FCT

Last time, in part I, we did a haircut (as they say in Hollywood of quick and dirty surveys) of the major biases which influence buyer and seller psychology around a housing…


How buyer bias affects the real estate market—Part I

Jun 24th, 2015 | By FCT

In the upcoming July newsletter, we’ll been casting a hard eye at the dearth of hard data around the (very) human process of buying a house. In this blog and its successor,…


Gross national happiness (part 1)

May 19th, 2015 | By FCT

New measures of prosperity, from the Harvard Business School to the UN to Bhutan to EU—goodbye GDP, hello human progress index Three decades ago, the king of Bhutan, a tiny kingdom in…


Tiny goes big: micro-housing goes mainstream

Apr 20th, 2015 | By FCT

When Steve Jobs gave his famous Stanford commencement address, he mentioned The Last Whole Earth Catalog, which, amongst other innovations that soon came true, predicted (at a time when North American suburbs…

Certified Resale Home

Service, service, service: the rise of the concierge realtors

Apr 9th, 2015 | By FCT

When iTunes disintermediated record stores, an entire industry reeled. The real estate industry faces a similar disruption, with the pragmatics of Craigslist and owner-sold homes beginning to win traction for some homebuyers…

Caring for the Community

Cleveland’s green plan: rehabbing a great city’s economy

Mar 25th, 2015 | By FCT

Last time, we looked at how the tiny town of Sangudo, Alberta, staked its future on the business savvy of its own talent, investing through a co-op whose success has remade the…

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