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OAKVILLE, ONTARIO, October 18, 2012 – FCT, the market leader in title Insurance and real-estaterelated products, celebrates its 10 millionth policy and ongoing commitment to excellence by launching its newly revamped website.
Visitors can now gain a more comprehensive understanding of FCT and its unique products and services, in a more modern and user-friendly format. The new website will provide an industry-leading resource for information regarding title insurance, mortgage-document processing and default solutions, as well as a convenient online means for ordering policies.
What’s more, in upholding FCT’s mission to make financial transactions simple and secure, the new site will ultimately serve as a basis for gathering input from FCT customers, and eventually expand into a forum for professionals involved in real-estate-related services to share best practices.
Commenting on the new site, Michael LeBlanc, FCT Executive Vice-President and Chief Operating Officer, describes it as “much more than a redesign.” “This web project required a major rethink of how FCT could better support its clients and the industry as a whole.”
FCT called upon Forge Media + Design to undertake the new design. FCT.ca now boasts a contemporary, colourful look and feel and its customer-driven approach provides users with more efficient access to the organization’s resources, which had previously been separated into several different websites. Immediately upon accessing the home page, users will be able to self-identify based on a set of customer profiles and then easily navigate through to the most relevant and timely information. The site also offers several new features such as a newsfeed and social media links.
StüssyTschudin, Principal, Forge Media + Design, identified the biggest challenge faced by the website design team: distilling the wealth of information available from FCT in a manner that would allow FCT’s diverse customer base to quickly identify the best path to the most relevant material. “We immediately recognized the wealth of expertise that FCT has and our challenge was to design a site that could deliver it in a comprehensive, yet streamlined format.”
At the same time as the launch of its new, streamlined website, FCT is celebrating its10 millionth insurance policy in Canada. Michael LeBlanc explains, “The fact that our customers have chosen FCT 10 million times over the past 20 years has highlighted the need for us to continue to be leaders in everything we do. This new website is yet another example of our commitment to excellence and to leadership in this industry.”
Please visit FCT.ca for more details.
About FCT
The FCT group of companies includes FCT Insurance Company Ltd., which is Canada’s leading provider of title insurance, and First Canadian Title Company Limited, which offers other real-estate-related services. Our customer base is comprised of more than 300 lenders, 12,000 lawyers and notaries nationwide, real estate agents, mortgage brokers and builders. Founded in 1991 and based in Oakville, Ontario, FCT employs 800+ people from coast-to-coast who offer customers superior protection through unmatched underwriting expertise, financial strength and stability.
Insurance is provided by FCT Insurance Company Ltd., with the exception of commercial policies, which are provided by the Canadian branch of First American Title Insurance Company. Services are provided by First Canadian Title Company Limited.
FCT has been recognized as one of the 50 most engaged workplaces in Canada in 2012.
About Forge Media + Design
Forge Media + Design is a full service, mid-size, multidisciplinary design firm that specializes in Experiential Branding and Design with a focus on creating outstanding user experiences that achieve results and create impact. Forge’s range of services include Website Design and Development, including maintenance and management, Media Installations and Digital Content, including touch screens, kiosks and art installations, Signage and Wayfinding, including environmental graphics and exhibits, and a full range of Corporate Communications, including branding and print.
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Media contact:
Wendy Rinella
Corporate Affairs
FCT
905 287-3379
wrinella@firstcdn.com