4 tips to stand out on social media
You’ve attended a dozen conferences and heard all the buzz words: content, engagement, organic, impressions. But what do these words mean to your business and how will using social media help you stand out from your competitors? What social media trends are going to get you noticed in 2018?
Whether you’re a legal, real estate or mortgage professional, these tips will help you stand out in a crowded marketplace and help you engage with your audience:
1. Focus on Instagram Stories
Ephemeral content (short-lived, impermanent content) has gained a lot of attention through the use of Instagram Stories. These stories will last for 24 hours and will keep your audience coming back for more, and hopefully increase engagement with your brand. According to Sprout Social, “The average time spent on Instagram per day grew to 28 minutes since the launch of Stories. That’s roughly 7 to 13 minutes longer than time ranges collected just before Stories.”
Will you be attending an industry conference this year? Post some videos or pictures on your story to let your followers know what’s happening throughout the conference.
2. Live streaming will continue to rise in popularity
2017 was a big year for live streaming. Stepping into 2018, live streaming has become an expectation on social media for many brands. But what content should you live stream?
Was there a new rule or regulation that’s just been announced? Pick up your mobile device, turn on your live video, be the subject matter expert and let your followers know what’s happening in the industry. Your followers want to hear from you as a trusted resource. About 80 percent of consumers would rather watch a live video from a brand than read a blog. So give it a try!
3. Engage with your audience on a personal level
If you’re looking to generate more engagement, you must connect with your audience on a personal level. You can do this by having meaningful conversations that allows you to form a trusted relationship rather than trying to sell.
There’s so much noise on social media that you have to find a way to stand out and get your voice heard. Know your audience and communicate with them in the language that they understand best. Comment on their posts, share their messages and most importantly, respond to your audience in a timely manner.
4. More videos everywhere!
It’s impossible to scroll through social media and not see videos appear on your feed, and it’s no surprise that video content has been on the rise. In fact, SmallBizTrends states that by 2019, video traffic will account for 80% of all consumers’ internet traffic.
You could be missing out on opportunities to increase engagement and educate your audience on what you do and who you are. If you haven’t already incorporated videos into your marketing strategy, it’s time to start putting together a list of topics for 2018 and begin filming.
There’s no slowing down with social media and it’s important that you adjust your marketing strategy to incorporate social media to succeed in a rapidly changing environment. If you’re finding that managing social media for your business is overwhelming, look at hiring a social media coordinator to help you manage your content.
Remember to stay focused and create goals that will help you measure your 2018 social media successes.